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New Era Newspaper Friday April 27, 2018

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Friday, April 27 2018 23 Ocean Economy Supplement Efuta, proudly a Namibian product Marine Spatial Planning in Namibia for Sustainable Ocean Use Eveline de Klerk Walvis Bay Etosha Fishing became the first company to introduce value addition to the nutritious and widely consumed fish specie, horse mackerel by canning and branding it, Efuta in 2013. This was directly in line with the government’s policy underlining value addition and job creation to boost growth at home as well as local consumption. Since then Efuta Maasbanker has become a household product in many Namibian homes. Etosha Fishing managing director, Pieter Greef, says they wanted to put the country’s most valuable fish resource in a can to offer the nation an affordable, nutritious meal directly from the sea. “It is the first Namibian canned product to receive the Namibian S t a n d a r d s Institution (NSI) Standard Mark of Conformity product endorsement. It also carries Halaal Certification and is a proudly Namibian product displaying the Team Namibia logo,” he says. Efuta is a joint initiative of the two fishing companies, Erongo Marine Enterprises and Etosha Fishing, and was produced to synergise their efforts and operations to add value to Namibia’s most abundant fish resource, while at the same time creating much needed jobs. The canned fish is available in three flavours, another initiative to add value to Namibia’s resources as well as to promote the consumption of fish nationwide. “The can is labelled in bright Ondhelela coloured tines and comes in brine, tomato sauce and chilli flavour and is regarded as a step in the right direction to add value to country’s natural resources. It is being sold in major shop outlets such as Shoprite all over the country,” says Greef. Namibia is a maritime nation with a rich ocean wealth shaped by one of the most productive ocean regions in the world: the Benguela Current Upwelling System. Namibia’s marine area is approximately 2/3 the size of its land area with a coastline of 1,572km. The sea is fundamental for the well-being of Namibians and it provides valuable services and resources for multiple sectors. With the growth of the Namibian economy, the uses of the ocean are expanding. While this brings economic opportunities, it also leads to growing pressures on the marine environment. Today there is a need to consider human uses through an integrated approach that more accurately and holistically reflects the connectivity and diversity of our marine environment and its living and non-living resources. Namibia’s National Development Plan 5 (NDP5) foresees that “by 2022, Namibia will have implemented a blue economy governance and management system that sustainably maximizes economic benefits from marine resources and ensures equitable marine wealth distribution to all Namibians”. A “blue economy” therefore means the sustainable use of the sea and its resources for economic and social development. Namibia has chosen Marine Spatial Planning (MSP) as an approach to implement such a sustainable ocean development and to guide where and when human activities occur in the marine space. The Namibian Cabinet has tasked the Ministry of Fisheries and Marine Resources (MFMR) to coordinate the MSP process in Namibia. In this capacity, MFMR collaborates with all relevant national authorities that have a mandate relating to marine planning and management. An inter-ministerial working group is responsible for implementing the process in the country. MSP will support achieving the country’s shared vision for its ocean which is: “A healthy, safe and well understood marine and coastal environment that is sustainably and transparently governed and delivers optimized social and economic benefits to Namibia.” The central Namibian sea has been chosen as the planning area for the country’s first Marine Spatial Plan. Further plans will follow for the rest of the Namibian ocean space. The Current Status Report is the starting point for the Namibian MSP process. It provides a national overview and establishes a baseline that identifies the key issues that need to be addressed in the first Namibian Marine Spatial Plan. The National Working Group has compiled a draft of the report which was validated in a multi-sector stakeholder workshop on 19th of April 2018 in Swakopmund with more than 70 stakeholders from government, industry and civil society – representing 10 different sectors. After finalization and the launch of the report, it is expected that development of the first Marine Spatial Plan will be finalized in 2019 with continued stakeholder engagement. The Namibian MSP process is supported by the “Benguela Current Marine Spatial Management and Governance Project” (MARISMA), which is a development partnership project between the Benguela Current Convention, its Parties Angola, Namibia and South Africa, and the government of Germany. For further information on the Namibian MSP process please contact: Dr. Anja Kreiner, MFMR, Chair of the MSP National Working Group, Mr. Sylvester Kamwi, NPC, Vice-Chair of the MSP National Working Group, For further information on the MARISMA project please visit: /ELSO753 CREATING A NAMIBIAN MARKET POWERHOUSE Elso Holdings is building on its 60-year-old heritage whilst expanding to build on its Namibian legacy focused on creating jobs. On the 25th of April, 2018, Elso Holdings held its first stakeholders’ function under the leadership of Hilton Loring, CEO appointed August 2017 where they revealed their plans of growing the business into a Namibian world class manufacturing company. Elso is positioned to reach for greater heights and an even greater future. Elso was purchased just over 18 months ago by the Allegrow fund and is managed by Eos Capital. The Allegrow funds purpose is to invest in businesses with the potential to grow and provide them with capital and strategic support to achieve their full potential. Elso has a strong potential to grow on its proven manufacturing track record and strong historical base. Over the next two years, Elso will be embarking on a number of expansion programs that is earmarked to ensure that the company achieves its strategic goal to create a strong manufacturing business within Namibia, which in return should increase jobs. Elso already has a strong manufacturing base with production facilities in Swakopmund and Windhoek, employing over 140 people. Elso will be investing behind their manufacturing base in order to ensure that they are best able to modernize the factory, and extending their range of products and formats. This will ensure that they can deliver on there promise to provide affordable and effective products to the Namibian market. This is depicted in the companies promise to provide expert cleaning solution you can always trust. In order to ensure the company delivers its promise, the company is embracing the expert cleaning solution you can always trust position throughout its value system, it will be investing behind ensuring that its people, systems and process deliver fully the business strategy. The company however is also looking to the future, it has signed a number of innovation contracts with key suppliers to ensure that the future of the company allows it to fast track into new ingredients and trends; one of its primary focuses is bringing value to the current product range and building on its buy cleaner buy greener history. Elso is committed to ensure that it continues to build on its green legacy. In the first step of the Journey, Elso unveiled a new range of products at the launch 25th April 2017, behind their biggest market leading brand- Citro. Elso is today the only local manufacturing company in Namibia that is offering a multipurpose cleaner as well as a glass cleaner. At the same time, Elso re-launched the Citro brand with an exciting new label design that will allow them to extend the products into a number of new sectors in the cleaner category. The new position and campaign will be supported by an exciting new advertising campaign breaking in May. The campaign - ITS NOT JUST CLEAN-ITS ELSO CLEAN, is uniquely designed to target both consumers and business to business community. We are proud of our heritage and we would like to thank all our partners, customers, suppliers and our employees for their support in building the business to the great business it is today. We would like to invite all of our stakeholders to be part in this next exciting part of our journey as we grow into our new promise, says Hilton Loring, CEO of Elso. Physical Address: 11 Bell Street, Southern Industrial Area | Postal Address: P.O. Box 1931, Windhoek, Namibia | Tel: +264 61 382250 | Fax: +264 61 382256

24 Ocean Economy Supplement Friday, April 27 2018 The sea is not for the faint-hearted Eveline de Klerk Walvis Bay Living and working at sea is definitely not for the faint-hearted. This cautioning comes from Agustinus Kasanga, a seaman by profession, employed by Erongo Marine Enterprise. Kasanga is a motoman, is an assistant to a vessels engineer and has been a seaman for the past eleven years with Erongo Marine. He says one needs to be passionate, love or learn to love what you do, especially if you have to take on the rough Atlantic Ocean, to last in the sea. Ironically, Kasanga dreamt of going to university when he finished school, passing Grade 12 with 40 points. However, he received a rude awakening when he could not secure a loan or bursary to attend university and was unemployed for a while, or at least until he saw that Erongo Marine was looking for fishermen in 2007. “I decided to apply for the position and started as a cadet trainee. After being trained I boarded a vessel for the first time. It was quite an experience that required dedication and will power as the life at sea is completely different from what we experience on land,” he explains. Transitioning from land to sea was not as easy as he thought as he just, like many first timers, also had to deal with being sick for several days and missing home. “On top of that the weather in most cases is not favourable as it can get very cold at times. Life at sea is just different and it takes time and even longer for some to adjust to it. Sometimes it gets so tough that you become worried, especially if the conditions at sea changes to such an extent that the water becomes rough enough to scare you,” says Kasanga. Most importantly he says being a seaman is one of the most fulfilling jobs as it is very rewarding. “You are so close to the ocean, the natural resource; our fish that create billions in revenue for our government, creates jobs for our people and puts food on the table for many. That alone makes you feel valuable and part of an important value chain that addresses poverty and unemployment,” he says. The only downside he says he does not like being away from his family and his three kids for so long. “One must remember that we are cut off from the world once we are at sea, as there is no reception. Hence before we step on the shoreline we prepare ourselves for any kind of news whether it is bad or good,” he says. Nevertheless he loves what he has been doing as it not only benefits him, but his three children and other relatives that are financially dependent on him. “You know employment is scarce these days and one needs to be in content with yourself and be thankful for when you are employed by a company that looks after its employees regardless the position in which you are employed.” Kasanga believes that one needs to do something that you enjoy and that your work should make you happy. That you should be able to wake up every day and go to work and love it. He was among the 150 employees of Erongo Marine who received N 000 from the company through the Harambee Prosperity Trust, that was set up by the company Seaman…Agustinus Kasanga, a motorman as an assistant to a vessels engineer, who has been a seaman for the past eleven years with Erongo Marine, says working in the sea is not for the faint-hearted. to allow ordinary employees to become direct shareholders in the company. N million was paid out to the 150 employees.

New Era

New Era Newspaper Vol 22 No 167