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New Era Newspaper Friday March 2, 2018

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30 Inside BUSINESS

30 Inside BUSINESS Friday, March 2 2018| NEW ERA World’s largest hospitality association honours rainmaker digital Staff Reporter Windhoek The Hospitality Sales & Marketing Association International (HSMAI), the largest hospitality association in the world, has honoured rainmaker digital Namibia with the Gold Adrian Award for their 5 Stages of Success Holistic Methodology’ and the business impact it has created for rainmaker’s customers and Namibia as a destination. “The theme of this year’s Adrian Awards was ‘Be a Travel Marketing Superhero’. It’s fitting because the winners have taken bold and dynamic approaches that inspire and advance the hospitality industry as a whole,” says Robert Gilbert, president and CEO of HSMAI. The 61st annual Adrian Awards, the most prestigious global travel marketing competition, took place on February 20, 2018, at the New York Marriott Marquis. There were more than 1,100 entries from all over the world for the 2017 Business Impact Integrated Marketing Award. Nobody ever imagined that the small start-up company “rainmaker digital Namibia” with only 12 team members from an emerging economy in Africa would be able to compete against all those first-world established companies and win this award. However, this young Namibian ‘upstart’ just did. Rainmaker’s award-winning entry was based on their work with Immanuel Wilderness Lodge, a small nine-roomed independent owner-managed lodge. The owners of Immanuel Wilderness Lodge needed an experienced solution provider that was neither just a “techie web company” that coded websites, nor a fancy “advertising and marketing agency” that created beautiful graphics and stunning campaigns. Neither of these could understand the complex tourism and hospitality industry, the respective market dynamics, value chains or the relevant source markets and market segments that needed to be addressed. Immanuel Wilderness Lodge required a solution provider with in-depth knowledge and experience in all of these fields. Implementing the most up-to-date, seamlessly integrated technology and strategies as a managed service, since the lodge owners don’t have the skills, knowledge, resources and time of doing it on their own. “We could only promise to do our very best and use our experience, skills and technology to make it work for them,” says Thomas Müller, CEO and founder of rainmaker. By using the ‘5 Stages of Success Holistic Methodology’, a rainmaker invented seamlessly integrated MARKET OVERVIEW methodology, the aim was to grow to at least a 60 percent annualised occupancy, achieve 25 percent more revenue, 10 percent better ADR, improve RevPar by 10 percent and improve EBIT by 40 percent within 24 months. Immanuel Wilderness Lodge signed up for rainmaker’s services in March 2016. The annual occupancy in 2015 was 42 percent. In 2016, rainmaker achieved 51 percent and in 2017, the annual occupancy based on confirmed bookings was at 77.5 percent. With the above-mentioned results, the investment in rainmaker’s ‘5 Stages of Success Holistic Methodology’, powered by the VISTA Destination Network, paid for itself within only a couple of months and revenue increased by 41 percent while the EBIT increased by 204 percent compared to the previous year. It is no wonder the Hospitality Sales & Marketing Association International chose rainmaker’s entry over more than 1,100 competing companies. Results like these are unheard of and usually take years to achieve. The passion, experience, perseverance and dedication of the Google-certified rainmaker team is what sets them apart from their competitors and is what they pride themselves in as they move into their third year of existence. Their dedication was, therefore, rewarded with the Golden Adrian Award. Money Market Change Latest Selected NSX Stock 3 months 0.00% 7.13% Symbol Stock Name Spot % Move 6 months 0.02% 7.56% CGP CAPRICORN INVESTMENT GROUP L 1799 0.00% 9 months 0.01% 7.66% NBS NAMIBIA BREWERIES LTD 4350 0.00% 12 months 0.00% 7.93% BVN BIDVEST NAMIBIA LTD 780 0.00% Bonds Change Latest FNB FNB NAMIBIA HOLDINGS LTD 4655 0.00% GC18 (R204 : 6.55%) -0.01% 7.46% ORY ORYX PROPERTIES LTD 2040 0.00% GC21 (R208 : 7.05%) 0.00% 7.87% NAM NAMIBIAN ASSET MANAGEMENT LT 69 0.00% GC24 (R186 : 8.13%) 0.01% 9.35% NHL NICTUS NAMIBIA 189 0.00% GC27 (R186 : 8.13%) 0.01% 9.74% BMN BANNERMAN RESOURCES LTD 37 0.00% GC30 (R2030 : 8.58%) 0.00% 10.25% DYL DEEP YELLOW LTD 246 -3.53% GC32 (R213 : 8.68%) 0.01% 10.39% SILP STIMULUS INVESTMENT LTD-PREF 12129 0.00% GC35 (R209 : 8.95%) 0.03% 10.38% FSY FORSYS METALS CORP 96 10.34% GC37 (R2033 : 8.79%) 0.00% 10.79% TUC TRUSTCO GROUP HOLDINGS LTD 908 0.00% Commodities %Change Latest B2G B2GOLD CORP 3508 0.06% Gold -0.60% $ 1,310.38 Platinum -1.29% $ 970.93 Copper 0.00% $ 6,931.00 Brent Crude -0.84% $ 63.92 Main Indices %Change Latest NSX (Delayed) -0.36% 1428.89 JSE All Share -0.45% 58,065.04 SP500 -1.11% 2,713.83 FTSE 100 -0.89% 7,167.85 Hangseng 0.65% 31,044.25 DAX -1.80% 12,212.43 JSE Sectors %Change Latest Financials 0.55% 18,452.25 Resources -1.96% 35,051.35 Industrials -0.35% 76,123.53 Forex %Change Latest N$/US dollar 0.71% 11.8794 N$/Pound 0.65% 16.3385 N$/Euro 0.67% 14.4782 US dollar/ Euro -0.05% 1.2188 Namibia Monthly Data Latest Previous Namibia Inflation (Jan 18) 3.6 5.2 Bank Prime 10.50 10.50 BoN Repo Rate 6.75 6.75 1-Mar-18 OPINION We cannot rely on others to create growth for Namibia • Bryan Mandy Bryan Mandy Given the current state of the global and regional economies, it is increasingly becoming apparent that we need to make our own future with a clear understanding of the opportunities and risks facing the Namibian economy in 2018 and beyond. The key principle for successful growth is for government and the private sector to partner as a collective grounded on economic growth geared towards public interest considerations, value for money, quality and price considerations, transparency and accountability, affordability and tangible results. We cannot rely on others to create growth for Namibia. We need to create an environment that is conducive to trust and confidence in our country to eradicate poverty and eliminate inequality. Both the government and the private sector need to work hand in hand to increase the effectiveness and efficiency of the public sector and foster an environment that is ripe for investment, development and employment opportunities. When launching NDP5 in May 2017, the then Minister of Economic Planning, Tom Alweendo noted that “it goes without saying that we are currently experiencing tough economic times. While the economic challenges we face cannot be underplayed, they are also not insurmountable”. In his New Year’s message, Honourable Finance Minister, Calle Schlettwein, noted: “2017 was a tough year but we can say that we have faced the challenges and reacted with interventions that now allow us to look forward with optimism to 2018.” The imminent national budget speech informs the broader public about plans afoot to arrest the economic challenges we face, set the scene for 2018 and serves to reduce anxiety regarding economic growth in 2018. In short, a budget “is telling your money where to go instead of wondering where it went”. So, let us wait and see what the key economic drivers will be going forward and let us continue forging partnerships for the economic prosperity of our national economy. Doing it for ourselves means a stronger bond between government and the private sector to make our Namibian house a home for everyone. At Standard Bank, we have a clear purpose – Namibia is our home and we drive her growth. Having said that, it is important that we all see the purpose behind the upcoming national budget and engage with the Government on all levels so as to achieve a legacy of equality and shared growth for all of our children. * Bryan Mandy is Standard Bank’s Chief Financial Officer

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New Era Newspaper Vol 22 No 167