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New Era Newspaper Monday March 26, 2018

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14 Inside BUSINESS

14 Inside BUSINESS Monday, March 26 2018 | NEW ERA FACEBOOK from page 13 while making it very difficult to truly lock down our accounts. Facebook is dealing with a PR minefield. The more it talks about its advertising practices, the more the #DeleteFacebook movement grows. Even the cofounder of WhatsApp Brian Acton, who profited from Facebook’s USbn acquisition of his app, this week said he was deleting his account. “This is the biggest issue I’ve ever seen any technology company face in my time,” said Roger McNamee, Zuckerberg’s former mentor. “It’s not like tech hasn’t had a lot of scandals,” he said, mentioning the Theranos fraud case and MiniScribe packing actual bricks into boxes instead of hard drives. “But no one else has played a role in undermining democracy or the persecution of minorities before. This is a whole new ball game in the tech world and it’s really, really horrible.” Facebook first discovered that Kogan had shared data with Cambridge Analytica when a Guardian journalist contacted the company about it at the end of 2015. It asked Cambridge Analytica to delete the data and revoked Kogan’s apps’ API access. However, Facebook relied on Cambridge Analytica’s word that they had done so. When the Observer contacted Facebook last week with testimony from a whistleblower stating Moses Garoeb Constituency Saturday, 07/04/2018 Constituency Office 14h00 – 17h00 Tobias Hainyeko Constituency Saturday, 07/04/2018 Nathanael Maxwilili Centre 14h00 – 17h00 Samora Marchel Constituency Saturday, 07/04/2018 Open Space: Green Mountain Road- Goreangab 14h00 – 17h00 Moses Garoeb Constituency Sunday, 08/04/2018 Epandulo Open Space – One Nation 14h00 – 17h00 Tobias Hainyeko Constituency Sunday, 08/04/2018 Open Space c/o Ongete & Ongava Str 14:00 – 17:00 Samora Marchel Constituency Sunday 08/04/2018 Havana Playfield-off Monte Cristo & Ongava 14h00 – 17h00 Katutura Central Constituency Saturday, 14/04/2018 Katutura Community Hall Grand deceit… Facebook has gone to great lengths to convince members of the public that it’s all about “connecting people” and “building a global community”. Photo: Contributed that Cambridge Analytica had not deleted the data, Facebook’s reaction was to try to get ahead of the story by publishing its own disclosure late on Friday and sending a legal warning to try to prevent publication of its bombshell discoveries. Then followed five days of virtual silence from the company, as PUBLIC NOTICE Public Meetings The Windhoek City Council invites all residents to a series of informative and consultative meetings, to explain its programmes and operations and to seek input from the residents to the City’s projects in order to strategize on further course of action. 14h00 – 17h00 Katutura East Constituency Saturday, 14/04/2018 Katutura East Constituency Office Hall 14h00– 17h00 John Pandeni Constituency Saturday, 14/04/2018 John Pandeni Constituency Office Hall 14h00– 17h00 Khomasdal Constituency Sunday, 15/04/2018 Open Space: Otjomuise- Frankfurt & Istanbul str. 14h00 – 17h00 Windhoek West Constituency Sunday, 15/04/2018 Rocky Crest Multi-Purpose Centre 14h00 – 17h00 Windhoek East Constituency Sunday, 15/04/2018 Eros Girls High School Hall 14h00 – 17h00 Khomasdal Constituency Saturday, 21/04/2018 Khomasdal Community Hall 14h00 – 17h00 Windhoek Rural Constituency (Mix Settlement) Saturday, 21/04/2018 the chorus of calls from critics grew louder, and further details of Facebook’s business dealings emerged. A second whistleblower, the former Facebook manager Sandy Parakilas, revealed that he found Facebook’s lack of control over the data given to outside developers “utterly horrifying”. He told the Open Space: Mix Settlement 14h00 – 17h00 Windhoek Rural Constituency (Brakwater) Sunday, 22/04/2018 Umti Lodge 14h00 – 17h00 Windhoek Rural Constituency (Groot Aub) Saturday, 28/04/2018 Groot Aub Constituency Office 14h00 – 17h00 Businesses in the City of Windhoek Saturday, 28/04/2018 Oshetu Market Shanghai Street 14h00 – 17:00 Moses Garoeb Constituency Sunday, 29/04/2018 Hainyeko Community Hall 14:00 – 17:00 Tobias Hainyeko Constituency Sunday, 29/04/2018 Women Centre 14:00 – 17:00 Samora Marchel Constituency Sunday, 29/04/2018 Martti Artisaari Primary School 14:00 – 17:00 Guardian that he had warned senior executives at the company that its lax approach to data protection risked a major breach, but that he was discouraged from investigating further. At around the same time, it emerged that the co-director of the company that harvested the Facebook data before passing it to Cambridge Analytic is a current employee at Facebook. Joseph Chancellor worked alongside Kogan at Global Science Research, which exfiltrated the data using a personality app under the guise of academic research. Politicians on both sides of the Atlantic called for answers. In the US, the Democratic senator Mark Warner called for regulation, describing the online political advertising market as the “wild west”. “Whether it’s allowing Russians to purchase political ads, or extensive micro-targeting based on ill-gotten user data, it’s clear that, left unregulated, this market will continue to be prone to deception and lacking in transparency,” he said. The Federal Trade Commission plans to examine whether the social networking site violated a 2011 data privacy agreement with the agency over its data-sharing practices. In the UK, MPs summoned Facebook’s chief executive, Mark Zuckerberg, to give evidence to a select committee investigating fake news. “I think they are in a very bad situation because they have long benefitted from the tech illiteracy of the political community,” said Hauser. The backlash spooked investors, wiping almost USbn off the valuation of the company in two days, although the stock has since rallied slightly. On Wednesday, Zuckerberg finally broke his silence in a Facebook post acknowledging that the policies that allowed the misuse of data were a “breach of trust between Facebook and the people who share their data with us and expect us to protect it”. Facebook’s chief operating officer, Sheryl Sandberg, added her own comment: “We know that this was a major violation of people’s trust, and I deeply regret that we didn’t do enough to deal with it.” The company will investigate apps that had access to “large amounts of information” before the 2014 changes and audit thousands of apps that show “suspicious activity”. The company will also inform those whose data was “misused”, including people who were directly affected by the Kogan operation. These actions don’t go far enough, said Vaidhyanathan. “Facebook has a history of putting on that innocent little boy voice: ‘Oh I didn’t know that I shouldn’t hold the cat by its tail,’” he said. “I think we’re tired of it at this point.” These problems were pointed out by scholars years ago, said Robyn Caplan, a researcher at Data & Society, but Facebook’s response was slow and insufficient. “They have been trying to put out a lot of little fires but we need them to build a fire department,” she said. Issued by: Office of the Chief Executive Officer Corporate Communications, Marketing and Public Participation Tel: +264 61 290 2365 / 2044 Fax: +264 61 290 2344 E-mail:

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