10 Inside BUSINESS Thursday, January 11 2018 | NEW ERA OPINION markets through the power of data Ben Leo* Johannesburg As competition for lucrative business opportunities regions like Europe and North America, Africa is attracting more attention from the international business community than ever before. And this isn’t just in the powerhouses of South Africa and Nigeria – both of which have recently shown lacklustre economic growth of around 0.8% – while smaller economies like Ghana, Rwanda and Ethiopia show growth at double the rate of many of their sub-Saharan counterparts. Africa is a place of extreme contrasts, with a booming middle class and small, rapidly growing clusters of wealth existing alongside swathes of widespread poverty. For a business owner hoping to tap into these growing markets, the value of population and geospatial data at a granular level cannot be overstated. How, for example, is a restaurant or coffee chain that is already experiencing promising growth in East Africa to accurately understand neighbouring markets, into which they hope to aggressively expand in the coming months and years? Buying survey data from traditional providers, and assembled at the city-wide or regional scale, can only get a business so far. After all, knowing how many potential consumers are present in a city with millions of people does little to help you capture the right clientele, when much of a business’s turnover is dependent on local foot mostly based in the immediate area. Location, Location, Location What is the average household income in the area you’re eyeingout for your next franchise location? How many children does the average family have? How do they consume media? How many people live and work in the area? Which competitors will you be going up against, and how popular are they? Knowing the answers to these questions can mean the difference between success and failure in any market, especially those as rapidly evolving as the ones in many African urban centres. By combining existing household data with a far more granular layer of individual information, it becomes possible to construct a than has ever been possible before. At Fraym, for example, we help our clients to identify potential customers at the hyper-local level through division of the geographical landscape into far smaller sections, often grids that divide communities into detailed areas of as little as a single square kilometre. A competitive landscape analysis that takes as many high-quality data points into account as possible is essential to reducing chances of failure in growing markets. Fortunately, the digital data disruption is adding unique advantages to the practice. When customers are clearly understood, a business can make the most informed decision possible when searching for a location that will expand their operations successfully. Satellite imagery and complex machine-learning algorithms are an invaluable way to process such large amounts of data, looking for the common thread between household survey data sets and the geo-coordinates of the respondents, to identify new opportunities that would previously have gone unnoticed. Getting Big Impact from Small Areas Very often, businesses will consider locations based on anecdotal evidence or expensive survey data – inefficient, often dated, and usually not aligned to the data relevant to their own product or service offering. These anecdotes and surveys also often focus on national, aggregate results, missing important insights into consumer characteristics beyond traditional boundaries. But our experience has proven time and time again that success rests on understanding small clusters of consumers at the neighbourhood level, with pockets of untapped consumers often popping up at the intersections of traditional geographic divisions. The Bottom Line: Quality Over Quantity Ask any multi-national company for a quick opinion about the African business landscape, and you’ll likely hear that it’s intimidatingly low on consumer data, but also rich with potential that almost no other region can match. Granular consumer data that is informed at the individual and community level, rather than the aggregate level, is essential for businesses hoping to get a foothold in these fast-growing pockets of potential. It’s no longer enough to ask where customers live. We must ask how they live as well, and answering this question will depend on new data sources and creative ways of looking at them, if companies are looking to grow across Africa in the coming years. About Fraym Fraym is a venture-backed geospatial data analytics company Ben Leo focused exclusively on the African continent. Their platform is the only source of hyper-local, population-centred data in Africa. Powered by the best collection of African consumers’ economic and social indicators, Fraym is revolutionising decision-making across the continent. From their Lagos, Nigeria, they work with investors, companies, founda- institutions to address previously unanswerable questions that have, until now, hindered business growth on the continent. Fraym’s proprietary platform produces over 2000 unique indicators across nearly 200 African cities, to provide customers with unparalleled insight into some of the world’s fastest-growing markets. * Ben Leo is CEO of Fraym MARKET OVERVIEW Change Latest 3 months 0.00% 7.16% 6 months 0.00% 7.56% CGP CAPRICORN INVESTMENT GROUP L 1800 0.00% 9 months 0.00% 7.69% NBS NAMIBIA BREWERIES LTD 3902 0.00% 12 months 0.02% 7.93% BVN BIDVEST NAMIBIA LTD 784 0.00% Change Latest FNB FNB NAMIBIA HOLDINGS LTD 4663 0.00% GC18 (R204 : 7.09%) 0.03% 8.00% ORY ORYX PROPERTIES LTD 2059 0.00% GC21 (R208 : 7.53%) 0.04% 8.35% NAM NAMIBIAN ASSET MANAGEMENT LT 72 0.00% GC24 (R186 : 8.59%) 0.04% 9.81% NHL NICTUS NAMIBIA 189 0.00% GC27 (R186 : 8.59%) 0.04% 10.20% BMN BANNERMAN RESOURCES LTD 54 -1.82% GC30 (R2030 : 9.17%) 0.04% 10.84% DYL DEEP YELLOW LTD 314 -1.57% GC32 (R213 : 9.22%) 0.04% 10.93% SILP STIMULUS INVESTMENT LTD-PREF 12129 0.00% GC35 (R209 : 9.52%) 0.04% 10.95% FSY FORSYS METALS CORP 149 -10.78% GC37 (R2033 : 9.34%) 0.04% 11.34% TUC TRUSTCO GROUP HOLDINGS LTD 890 0.00% %Change Latest B2G B2GOLD CORP 3704 -0.72% Gold 0.03% $ 1,320.02 Platinum -0.11% $ 968.23 Copper 0.00% $ 7,121.00 Brent Crude -0.03% $ 68.06 %Change Latest NSX (Delayed) -0.10% 1279.06 JSE All Share 0.46% 59,990.66 SP500 0.70% 2,743.15 FTSE 100 0.02% 7,725.95 Hangseng 0.28% 30,899.53 DAX 0.44% 13,378.85 %Change Latest Financials 0.30% 17,306.11 Resources 0.97% 37,583.32 Industrials 0.38% 80,373.73 %Change Latest N$/US dollar 1.25% 12.4663 N$/Pound 1.02% 16.8795 N$/Euro 0.85% 14.9394 US dollar/ Euro -0.37% 1.1984 Latest Previous Namibia Inflation (Nov 17) 5.2 5.2 Bank Prime 10.50 10.50 BoN Repo Rate 6.75 6.75 Hayley Ann Halford Allen, a well-known communications spheres, has taken over as head of corporate affairs at Bank Windhoek. Allen holds a BA degree in Human Science with English as a major from the University of Namibia and has munications and marketing. Having worked with respected local and multinational brands, she has a thorough understanding of brand communication compliance, working with corporate identity guidelines and developing communications strategies. In her new role, she will be responsible to drive the overall communication strategy for Bank Windhoek, which includes managing public relations, reputational risk and digital social media.
Thursday, January 11 2018 | NEW ERA Inside BUSINESS 11 Tunisian opposition calls for more protests against 2018 budget JOHANNESBURG Tunisia’s main opposition party has called for more protests against the “unjust” 2018 budget despite the death of a protester on Monday as unrest spread to more than 10 towns across the north African country, Reuters reports. The death of the protester, during clashes with security forces in the town of Tebourba 40 km west of the capital, Tunis, was attributed to extreme breathing problems after he inhaled teargas. The Ennhada Movement party said the protests would continue until the government scrapped price and tax increases which Tunis decided to implement in an and satisfy international lenders. Late last year, the government agreed to a four-year loan programme with the International Monetary Fund worth about US.8 billion in return for economic reforms. A rise in the price of petrol and taxes on cars, phone calls, Internet usage and hotel accommodation are part of the planned economic reforms. Tunisia emerged from the 2011 Arab Spring as a democracy. However, it has had nine governments since then and none of them have been able to tackle the country’s growing economic problems, which have fuelled growing public anger. The 2011 uprising and two major militant attacks in Tunisia in 2015 damaged foreign investment and tourism, which accounts for eight percent of its economic activity. to a record US.8 billion in the – Nampa/ ANA Ramaphosa to lead South African delegation to WEF CAPE TOWN Newly elected president of South Africa’s ruling African National Congress and deputy president of the country Cyril Ramaphosa will lead the South African delegation to the 48th World Economic Forum (WEF) annual meeting that will take place in Davos-Klosters, Switzerland, later this month. The meeting, between 23-26 January in Davos-Klosters, takes place under the theme “Creating a Shared Future in a Fractured World”, and seeks to promote a renewed commitment to international JOHANNESBURG Business Leadership SA (BLSA) on Wednesday welcomed the announcement by President Jacob Zuma announcing the establishment of the Judicial Commission of Inquiry into State Capture that Deputy Chief Justice Raymond Zondo will chair. Zuma made the announcement on Tuesday night, but the presidency has not yet made the full terms of reference public. BLSA CEO Bonang Mohale said: “We are emboldened by the fact that, at last, the much-awaited inquiry has been appointed to get to the root cause of the scourge of state capture which has diverted into private hands billions of taxpayers’ funds. “We also applaud the Chief Justice, Mogoeng Mogoeng, for speedily discharging the responsibility of providing a single name of deputy chief justice to the president as directed both by the public protector and most recently, the North Gauteng High Court.” However, Mohale added: “We collaboration as a way of solving critical global challenges. In a statement from the South African presidency, it said that Ramaphosa, who led the SA delegation in 2017, will again this year lead a team comprising government ministers and business leaders, with Minister of Finance Malusi Gigaba as the lead minister and co-ordinator. “President Jacob Zuma has wished the delegation well in the annual meeting which provides an important platform to market and showcase the country to global business and other key international stakeholders,” the presidency statement said. It added that Zuma would lead the country’s delegation to the 30th African Union Summit in Addis Ababa, scheduled to take place from 22-29 January 2018. President Zuma would also attend the African Peer Review Mechanism/NEPAD sessions on 27 January and the 30th Ordinary Session of the Assembly of the Heads of State and Government of the African Union scheduled to take place 28-29 January. The WEF meeting will bring together 3,000 leaders from business, government, international organisations, civil society, academia and the arts. – Nampa/ ANA Business Leadership SA welcomes State capture inquiry the President has elected to appoint the Commission without withdrawing his reckless and ill-advised appeal against both the Public Protector’s remedial action and the North Gauteng High Court’s ruling. “The continued appeal opens the Commission to further costly, avoidable and protracted litigation. We are relieved that the latest court ruling by Judge President Dunston Mlambo, finally ordered the President to pay the cost of litigation from his own pocket.” BLSA said that it was over a year ago that former Public Protector Thuli Madonsela published her report, A State of Capture, detailing how far the country and government had been subsumed by the twin cancer of corruption and state capture. “We also strongly condemn the move by the President to seek to rewrite, through stealth, the terms of reference of the Zondo Commission of Inquiry. Both the Public Protector and the North Gauteng High Court made it clear that the former Public Protector’s State of Capture Report had to form the basis of the Inquiry. We deem the President’s remarks, intimating that Justice Zondo should broaden the scope of the inquiry, as an the terms of reference of the investigation,” Mohale said. “We are emboldened by the fact that, at last, the much-awaited inquiry has been appointed to get to the root cause of the scourge of state capture which has diverted into private hands billions of taxpayers’ funds. “We also applaud the Chief Justice, Mogoeng Mogoeng, for speedily discharging the responsibility of providing a single name of Deputy Chief Justice to the President “as directed both by the Public Protector and most recently, the North Gauteng High Court.” “Business also can and must do better, and we will. But it is primarily the responsibility of Government to tackle both corruption and state capture by instituting the independent judicial commission of inquiry, so that we can instead focus together on the vital tasks of transformation, job creation and inclusive economic growth that South Africans so desperately need,” Mohale said. – Nampa/ANA 1x TECHNICAL PROJECTS COORDINATOR: BUILDINGS & MUNICIPAL ENGINEERING PROJECTS – D3 (6 Months Fixed Term Contract) Primary Job Purpose: To oversee Land Servicing (water, sewer, roads & electricity) and Building Projects of Oniipa Town Council. Key Performance Areas: Capital and Manufacturing Projects Technical & Financial Planning, Coordination, Controlling and Reporting. Relevant Experience: ONNIPA TOWN COUNCIL VACANCY Extensive knowledge of the construction industry; A combination of at least 6 years of construction site and contract management experience in buildings, civil engineering services and associated municipal engineering infrastructure projects; and Engineering consultancy and contracting (land servicing and building construction) experience. : National Diploma in Civil Engineering/ Construction (Project) Management. Legal Requirements: Full Professional Registration will be advantageous but not a must. At least a Code B Driver’s licence Only Namibian citizens are eligible to apply for this position. Candidates with foreign quali- be made in a form of an application letter accompanied with a comprehensive Curriculum Vi- women and people with disability are encouraged to apply. Applications should be forwarded to: The Manager: Finance, HR & Administration Oniipa Town Council Po Box 25179, Onandjokwe Or Hand delivered to (Opposite Oniipa ELOC Guest House) Attention: Mr. Malakia Kapembe Tel: 065-245700/10 for enquiries Closing Date: 24 January 2018 Cyril Ramaphosa