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New Era Newspaper Wednesday December 13, 2017

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10 Inside BUSINESS: ICT & GADGETS Wednesday, December 13 2017 | NEW ERA OPINION Market disruption is inevitable in the age of innovation – but how do you manage it? Thomas Müller Airbnb has disrupted the local Namibian hospitality market, much like it did in other countries. It created a new market and proposition that did not previously exist. There’s absolutely nothing wrong with what they did. Instead of fearing them, the Namibian hospitality industry should embrace them. Consider how these new developments can assist other businesses in achieving their goals. The digital revolution brings opportunities for entrepreneurs and small businesses, opportunities they would never have had even 10 years ago. The digital revolution is not the problem, the reluctance to change is the problem as it has been throughout the ages. Let’s start by creating an overly guesthouses next door to each other. Both do very well in the current market. Peter, one of their other neighbours, opens a guesthouse too. His guesthouse offers lower rates and is more modern. Both to Peter’s new venture. MARKET OVERVIEW Change Latest 3 months 0.00% 7.13% 6 months 0.00% 7.73% CGP CAPRICORN INVESTMENT GROUP L 1800 0.00% 9 months 0.01% 8.01% NBS NAMIBIA BREWERIES LTD 3900 0.00% 12 months 0.00% 8.36% BVN BIDVEST NAMIBIA LTD 785 0.00% Change Latest FNB FNB NAMIBIA HOLDINGS LTD 4665 0.00% GC18 (R204 : 7.61%) 0.02% 8.52% ORY ORYX PROPERTIES LTD 2060 0.00% GC21 (R208 : 8.32%) 0.02% 9.14% NAM NAMIBIAN ASSET MANAGEMENT LT 72 0.00% GC24 (R186 : 9.23%) 0.02% 10.45% NHL NICTUS NAMIBIA 189 0.00% GC27 (R186 : 9.23%) 0.02% 10.84% BMN BANNERMAN RESOURCES LTD 62 0.00% GC30 (R2030 : 9.69%) 0.02% 11.36% DYL DEEP YELLOW LTD 339 1.80% GC32 (R213 : 9.75%) 0.02% 11.46% SILP STIMULUS INVESTMENT LTD-PREF 12129 0.00% GC35 (R209 : 9.92%) 0.01% 11.35% FSY FORSYS METALS CORP 185 5.71% GC37 (R2033 : 9.86%) 0.02% 11.86% TUC TRUSTCO GROUP HOLDINGS LTD 720 0.00% %Change Latest B2G B2GOLD CORP 3609 0.19% Gold 0.10% $ 1,243.29 Platinum 0.14% $ 889.56 Copper 0.00% $ 6,670.00 Brent Crude 1.81% $ 66.39 %Change Latest NSX (Delayed) -0.21% 1181.68 JSE All Share -1.07% 57,377.22 SP500 0.32% 2,659.99 FTSE 100 0.25% 7,472.30 Hangseng -0.59% 28,793.88 DAX 0.08% 13,134.77 %Change Latest Financials -0.76% 15,776.25 Resources -0.50% 35,823.68 Industrials -1.41% 78,948.67 %Change Latest N$/US dollar 0.24% 13.6349 N$/Pound 0.36% 18.2060 N$/Euro 0.28% 16.0579 US dollar/ Euro 0.06% 1.1776 Latest Previous Namibia Inflation (Oct 17) 5.2 5.6 Bank Prime 10.50 10.50 BoN Repo Rate 6.75 6.75 Thomas Müller spend money if her model has worked well so far. Rick, another neighbour, realises their location has potential and marketing agency to improve his strategy and online presence. It works, and Rick gets a website and does a bit of marketing and his occupancy goes back back eventually. The Namibia Tourism Board announces that Airbnb users have to register their properties as an accommodation her staff members to protest outside Rick’s house for two days until the NTB approaches him about registration. Rick’s Airbnb account is closed for two months while he sorts out his logistical but nothing happens. All Rick’s would- establishments due to their strong brand identities. Rick eventually gets back into business and, shortly afterwards, Some business operators simply can’t afford to drastically change their way of doing business, especially if they don’t have the knowledge or expertise. This is understandable, but go back to basics – what set you apart from your competitors initially? Would you objectively choose your own company above your competitors? If so, why? You need to leverage this and then, through very simple and effective steps forward, get back your competitive advantage. Plus, you need to know and understand your customers and their needs, desires and wants. Keep in mind, “if you do what you always did, you get what you always got”. This is certainly the case when people aren’t open to changing their business model. While the world and business around them is undergoing a paradigm change, they stick to their status quo. The Hospitality and Tourism Industry is tourists are discovering the magic that is ‘The Land of the Brave.’ However, to fully and able to adapt accordingly and change its go-to market, business model. As well as tweaking the way it engages and acquires new and returning business. This does not mean that there shouldn’t be regulations in place to establish fair and level competition. Airbnb has created a completely new market, encouraging homeowners to rent out their rooms in competition with established hospitality businesses. It is obvious that those private operators have to be compliant with the regulations, adhering accredited, pay tax and levies like any other market player in the hospitality industry. Uber started, Airbnb needs to comply with the country’s existing laws and regulations. Uber drivers should have a valid driver’s licence, roadworthy vehicle and comply with any laws regarding transporting people for money. Considering the rapid rate at which the industry is changing, growing and new technology is arriving constantly, it is important to remain relevant. Do this by keeping up with trends and embracing new ideas. If a disruptive entity enters the market, don’t be afraid to follow their lead, perhaps even improve on it. See what makes them successful and learn from that. Find your Unique Value Proposi- it with current trends. Most importantly, if anything happens to slow down the disruptive entity’s success, don’t get your pitchforks and chase them out of town. Look at how you can prevent similar issues or solve their problem for yourself. Obstacles present opportunities, not dead ends. *Thomas Müller is the co-founder and CEO of Rainmaker Digital ENVIRONMENTAL IMPACT ASSESSMENT NOTICE TO ALL INTERESTED AND AFFECTED PARTIES ENVIRONMENTAL IMPACT ASSESSMENT FOR THE CONSTRUCTION AND OPERATION OF A FUEL RETAIL FACILITY IN OMBILI, KATUTURA, WINDHOEK, KHOMAS REGION Notice is hereby served to inform all potentially Interested and/or Affected Parties that an application will be made to the Environmental Commissioner in terms of Environmental Management Act (No. 7 of 2007) and the Environmental Assessment Regulations (2012) for the following intended activity:- Proponent: Sanny Auto Repairs Project Name & Description: The Construction and Operation of SAR Service Station to supply fuel to the general public. Project Location: Project will be situated on Erf no. 1726 & 1727 Xammi Street, Ombili, Katutura, Windhoek, Khomas Region. Nam Geo Enviro Solution has been appointed as an independent environmental practitioner to conduct an Environmental Impact Assessment for the proposed construction and operation of the fuel retail facility. Environmental Consultant: Nam Geo-Enviro Solutions (NGS) All Interested and Affected Parties (I&APs) are encouraged to register with this study, submit your name and contact details. Background Information Document (BID) can be requested from the environmental consultant. Submit all your issues, comments and opinions to Nam Geo-Enviro Solutions by 22 December 2017. Contact person: Ms. Victorina Simanga Tel: +264 61 402 246, Fax: +264 88 6554084 E- Mail:

Wednesday, December 13 2017 | NEW ERA Is your GIPF membership status up to date? Inside BUSINESS: CONSUMER NEWS 11 Vacancy: SUB-EDITOR Grade: C4 Amos Kambonde The Government Institutions Pen- pension Fund that provides guar- This means the Fund provides guar- what happens in the market, how long an employee lives after retirement, or whether he or she becomes disabled and in terms of the rules of the Fund and most Membership to the GIPF is part of the conditions of service for civil servants and employees of participating a membership admission form must be completed on behalf of the employee As a GIPF member, when providing details to your employer, kindly ensure that the personal details you are pro- encourage all our members to ensure personal documents and those of their dependents to their employers such as It is our members’ sole responsibility to make sure that they visit the GIPF of- Payments of claims will be delayed if the GIPF does not have all the required documents, hence we are calling upon our members to make sure that all documents are with the Fund in order to avoid claims being paid late which may frustrate As a Fund we are obligated to give accurate and timely payment to our members we therefore believe in sharing much needed information with our make use of all our platforms to access our services; this can be done through our digital online platforms or by means of The Fund believes that increased customer service has a positive impact on service delivery; as such we continuously aim to achieve excellence in helping our strive to always come up with innovative ways on how to interact and help its large attention of our members that the GIPF regards stakeholders’ engagement as a key aspect of its business strategy thus we are very pleased to announce and inform all our members and the general throughout the festival season with the * Amos Kambonde is GIPF’s acting GM of marketing and stakeholder engagement KEY PERFORMANCE AREAS: special projects publications; MINIMUM REQUIREMENTS: COMPETENCY/SKILLS: The Human Resources Department RECEPTION New Era Publication Corporation New Era Publication Corporation Private Bag 13364 Or Cnr of Dr W.Külz and Kerby Streets Windhoek Windhoek Email: Closing date: 18 December 2017

New Era

New Era Newspaper Vol 22 No 167